Prodlane

Welcome

Your fashion brand
involves a lot.

Welcome to Prodlane

Early access · open now

Run your fashion brand.
End to end.

Designs, samples, production, inventory, orders, fulfillment. One screen, built for India.

Karigar · Dharavi

Studio · Bandra

SS26 · Sample 024

Linen shirt · Black

Ready

Studio in 2 days · ₹340 · via Porter

Shipping powered by

PorterDelhiveryShiprocketDTDCBluedartEcom ExpressPorterDelhiveryShiprocketDTDCBluedartEcom Express

By the numbers

Six apps.
Four spreadsheets.
One brand.

Drive, Excel, WhatsApp, three courier dashboards. None of it adds up.

  • Tech pack in Drive. Costing in Excel. Buyer’s order on WhatsApp. Half my brand lives in screenshots.
  • Sample shipped Monday. Karigar says it never got picked up. Nobody knows where it is.
  • Four couriers, four bills, four reconciliations. By the 30th I’ve stopped reading them.
Karigar Mehta · WhatsApp
Sample bhej diya bhaiya
[ courier slip photo ]
received?
8 missed calls
pickup nahi hua aaj
where is it now??

11:47 PM

Sheet1Costing v2FINALFINAL_use
SS26_costing_FINAL_v3.xlsx
STYLESIZECOGMGN
024M₹73071%
024L₹74070%
024S??
026M₹92063%
026L#DIV/0!#REF!
028M₹46082%
028L₹46082%
030M
!Cell F8: #DIV/0! · missing fabric cost

The shift

Now it all talks.

Tech packs, samples, production, inventory, orders. Plus the shipments that connect them. One screen, built for India.

Aanya Studio · SS26 · Linen Edit

View

Collections

Apr 30

SS26 · Linen Edit

24 styles · In production

Jun 15

SS26 · Festive Drop

12 styles · Sampling

Aug 20

AW26 · Kurta Co-ords

8 styles · Planning

The good parts

Built for how you actually work.

Five things you can’t get from stitching together a PLM, an Excel sheet, and four courier dashboards.

Smart routing

Right courier, every route.

Prodlane picks the best fit by route, weight, and SLA. Porter for local Mumbai. Delhivery inter-city. Bluedart for express. Live rates, side by side.

Karigar → Studio2 kg · today

Porter

Best for this route

₹340

Delhivery

Reliable

₹420

Bluedart

Fastest

₹560

Vendor-friendly

Every karigar. Any phone.

Smartphone karigars get a tap-to-update link with photo. Feature phone karigars get an auto-call in Hindi — their answer lands in your dashboard. No karigar left behind.

9:424G

Sample 024

Linen shirt

Smartphone

incoming2G

Prodlane

+91 80 ●●●● ●●●●

हिंदी में

“Sample bhej diya?”

Feature phone

Margin, not guesswork

Know your margin before you cut.

Material plus labor plus courier. See COGS and margin per size before you commit a single piece to production.

Style 024 · Linen shirt · M

71% margin
Fabric · 1.4m linen₹588
Trims + label₹42
Cutting + stitching₹150
Courier (est.)₹40
Retail ₹2,499COGS ₹820

One bill

Every fleet. One invoice.

All shipment costs roll up into a single monthly bill. No more reconciling four PDFs at month-end.

April invoice

0

Porter · 14 pickups₹4,760
Delhivery · 8 shipments₹3,360
Bluedart · 6 shipments₹3,360
Shiprocket · 9 shipments₹3,340

Built for India

Hindi share links, GSTIN invoices, India's fleets baked in.

The platform speaks your language and runs on the rails your country actually uses.

हि

Vendor link

Hindi · English

Invoicing

GSTIN aware

Vendor app

4G Android, no login

Questions, answered.

Is this just logistics, or full brand management?+

Both. Prodlane manages your collections, samples, production, inventory, and orders. Plus the shipments that move them between vendors, warehouses, and customers. Logistics is the part most brands feel first; the platform underneath is what makes it useful.

What does it cost?+

Free platform. You pay courier rates for shipments, plus a small handling fee — zero for the founding 10. Every booking shows the breakdown before you commit. Public pricing lands after launch.

How is this different from Shiprocket or Delhivery?+

Those are tracking dashboards stitched onto courier APIs. Prodlane is the platform your brand runs on, with logistics built in. Every shipment tied to a style, sample, PO, or order. Porter, Delhivery, Bluedart, DTDC, and Shiprocket all sit underneath the same screen.

Where do you operate?+

All India. Porter for metro pickups, Delhivery and Bluedart for inter-city, DTDC and Shiprocket for hyperlocal. Prodlane picks the best fit by route and weight, automatically.

What about my karigar? Some don't even have a smartphone.+

Two paths. Smartphone karigars get a tap-to-update link with photo upload. Feature phone karigars get an auto-call in Hindi — Prodlane asks if the sample shipped, transcribes the answer, and updates your dashboard. Both end up in the same thread. No karigar left behind.

Is my data safe?+

Yes. Encrypted storage, daily backups, zero third-party access. Founding brands can export everything, any time.

When does it go live?+

Alpha now with the founding cohort. Public launch on prodlane.in soon after. Apply now to be in early.

Stop chasing shipments.
Start moving them.

Three founding spots remaining. Lifetime free for the brands who help us build it right.

Lifetime free SaaS · No credit card · India only